Crystal Lonneberg is a Marketing Program Manager on XPRIZE's Marketing team, where she leads integrated campaign strategy, stakeholder engagement, communications, and project coordination for the XPRIZE Healthspan competition. She reports to Crissy Yancey, Vice President of Marketing Strategy, and serves as the connective thread between prize teams, sponsors, partners, and the broader marketing organization to ensure every campaign is rooted in program objectives and designed for measurable impact.

Crystal is driven by a deep belief in the power of storytelling and strategic marketing to amplify ideas that meaningfully improve human lives. A natural relationship-builder and leader, Crystal leverages her unique combination of creative instincts and project management rigor to foster cross-functional collaboration and keep complex, multi-stakeholder initiatives moving forward. Looking ahead, she is focused on expanding the global reach and resonance of XPRIZE's mission by staying at the cutting edge of digital audience engagement and emerging marketing trends.

Crystal brings a rich and varied career to her work at XPRIZE, having held senior roles across some of the most dynamic corners of the marketing world. As Associate Director of Experiential Marketing and Sponsorships at Verizon and Senior Manager of Integrated Marketing at BlueJeans, she honed a sharp instinct for building campaigns that connect brands to audiences in meaningful, measurable ways. Earlier in her career, she cultivated a unique creative foundation through work in entertainment, publications, and comedy — experiences that continue to inform her approach to culture-building and communications. She is currently pursuing a Master's degree in Digital Strategy and Audience Engagement at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.

Outside the office, Crystal is a part-time cycle instructor who brings the same high-energy, community-first spirit to the spin studio that she brings to her team. With a vibrant background in comedy, leadership, and entertainment, she has a rare gift for building culture and connection; a quality her Clifton Strengths profile officially confirms with Woo as one of her top traits.